About Us

We started with a question. We still ask it.

(un)Common Logic was founded in 2008 as 360Partners — back when digital marketing was still being figured out and most agencies were selling on instinct. Our founders asked a different question from the start: what does the data actually say?

That question didn't change when the platforms changed. It didn't change when AI entered the picture. It's still the first thing we ask when we open a new account and the last thing we check before we make a recommendation.

We became (un)Common Logic in 2018. The rebrand wasn't a pivot — it was the name finally catching up to the work.

81% client retention. 82% employee retention. Both are intentional.

The industry average for client retention at a digital agency sits somewhere between 58% and 72%. Ours is 81%, just under our employee retention rate of 82%.

We think those numbers are connected. When your account manager has been here for five years and the person who diagnosed your attribution problem is the same person reviewing your Q4 plan, they work more efficiently. You don't spend the first three months re-teaching someone what your business is.

Why do our people (and clients) stay? When employees find a positive work environment that offers them growth opportunities, they want to stick around. Daniel Vardi joined (un)Common Logic in 2011 as an intern and is now our PPC Product Manager. Brandon Jones has been here since 2011. Ashlee Andres since 2013. Josh Cuttill since 2012. These aren't exceptions — they're the pattern.

Data first. Judgment second. Revenue is the metric.

We’re numbers people, and we know not all numbers carry the same weight. Clicks are inputs, but revenue is what really matters. That distinction sounds obvious until you've sat through a quarterly review where the only thing that went up was impressions.

We don't make recommendations we haven't tested, and we don't adopt tools just because they're new. We also don't tell clients what they want to hear when the numbers say something different.

One client described us as, “the first agency that treats my money like their own.” That's what we're going for.

Nikki RemingtonUpCity

"I've worked with (un)Common Logic across three different companies over about eight years, which tells you pretty much everything you need to know."

UpCityReview

"The first agency that treats my money like their own."

UpCityReview

"There's always a clear why behind what they do."

eCommerce brands buying growth. B2B companies making spend make sense.

We work with eCommerce brands — DTC and omnichannel, premium and considered-purchase — that need to buy growth at a known cost. Shopify Plus or similar, with the margin and product depth to compound.

We also work with B2B companies in SaaS, healthtech, fintech, industrial, IT, and professional services that need marketing spend connected to pipeline and revenue — not an activity dashboard.

We're not the right fit for pre-revenue brands or anyone who wants a vendor to direct. We're for businesses that want a team inside their team.

(un)cover what your marketing data is actually saying.

We started with a question. We still ask it.

81% client retention. 82% employee retention. Both are intentional.

Data first. Judgment second. Revenue is the metric.

One integrated system. Not a menu of services.

eCommerce brands buying growth. B2B companies making spend make sense.

See what (un)common looks like on your account.