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Make the most of paid social services across Meta, TikTok, LinkedIn, Reddit, Pinterest, and YouTube.

Your buyers aren't on every social platform the same way, and they don't respond to the same message on each one. UCL runs paid social as a set of platform-specific strategies chosen for where your actual audience spends time, not as one campaign concept copied across every network by default.

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The same ad doesn't work the same way twice.

An ad built for Meta and dropped into LinkedIn or TikTok usually underperforms on both because the audiences, format expectations, and the reason someone opens the app are all different. Running paid social well means treating each platform as its own strategy, not as a distribution list for one piece of creative.

UCL builds social strategy around where your actual buyers are, not as a default checklist mindlessly applied to every platform.

What actually moves the needle in paid social?

icon-gradient-thick Match platform strategy to where your buyers are.

Meta and TikTok reach broad consumer audiences at scale. LinkedIn and Reddit reach B2B buying committees and practitioners who aren't spending their day on Instagram. Pinterest reaches people actively planning a purchase. UCL scopes platforms based on your actual audience, not as a one-size list run everywhere by default.

  
icon-gradient-thick Test creative continuously, not just once.

Social creative that performs well in month one tends to fatigue as the same audience sees it repeatedly. UCL treats creative and messaging as an ongoing testing discipline, checked against real performance data on a regular cadence.

  
icon-gradient-thick Build targeting around real audience data, not platform defaults.

Broad targeting left on autopilot can work, but it often means paying to reach people who were never going to convert. UCL builds targeting around your actual customer data and account history, and we refine it as real performance comes in.

  

With UCL, your data paints a more complete picture.

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Get a platform mix built for your buyers, not a package deal.

Plenty of agencies sell a fixed social package that covers the same three platforms for every client, regardless of fit. UCL scopes the platform mix around where your specific audience actually spends time, which sometimes means fewer platforms run well instead of more platforms run thin.

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Get reporting tied to revenue and pipeline, not just engagement.

Likes and impressions are easy numbers to report without checking what they did for the business. UCL reports on social's contribution to revenue and pipeline wherever we have the visibility to do it, alongside the engagement metrics that are easier to move.

What UCL looks like for real accounts…

3x An eCommerce account grew Facebook-driven revenue 3x at a positive return.
3x Another account grew social media engagement nearly 3x through an earned-social strategy paired with paid support.
“They were fantastic communicators, they rolled with quickly evolving strategy changes and business needs and they truly felt like an extension of our team.”
Taylor SmillieUCL client

Put UCL to work for your brand.

1
Audit

We start with an audit of where your audience actually is across social platforms, not an assumption based on where competitors run ads.
2
Strategize

We create a platform strategy scoped to that audience, with creative built for each platform's actual format and context.
3
Test

We conduct ongoing creative testing against real performance data versus using a set-it-once-and-leave-it approach.
4
Report

We tie reporting to revenue and pipeline wherever that visibility exists, alongside engagement metrics.

Want to see what a paid social strategy built for your specific audience, not a generic platform list, looks like?

Get the plan